Frieze Los Angeles opened its fifth edition to VIPs on Thursday at the Santa Monica Airport. While the fair was slightly smaller than usual—going from 120 exhibitors to about 95—it was full of action on VIP day and its first day open to the public on Friday.
There were plenty of major figures in attendance from celebrities to collectors to dealers, and there was strong artwork on display in the booths and healthy sales to boot.
“Today has been our most successful first day at Frieze LA since the first year of the fair,” Hauser & Wirth president Marc Payot said in a statement emailed to ARTnews.
We spent some time going around the fair, camera in tow, to get a feel for the scene and the energy at LA’s most important fair.
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Image Credit: River Callaway for ARTnews The atmosphere at Frieze LA at the Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image Credit: River Callaway for ARTnews Will Ferrell at Frieze LA at the Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image Credit: River Callaway for ARTnews Jeffrey Deitch at Frieze LA at the Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image Credit: River Callaway for ARTnews The atmosphere at Frieze LA at the Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image Credit: River Callaway for ARTnews Leonardo DiCaprio at Frieze LA at the Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image Credit: River Callaway for ARTnews Anthony Kiedis at Frieze LA at the Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image Credit: River Callaway for ARTnews The atmosphere at Frieze LA at the Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image Credit: River Callaway for ARTnews Tom Ackerley and Matthew Plouffe at Frieze LA at the Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image Credit: River Callaway for ARTnews Evangelo Bousis, Peter Dundas, and Frederico Castro Debernardi at Frieze LA at the Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image Credit: River Callaway for ARTnews Tuck Muntarbhorn at Frieze LA at the Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image Credit: River Callaway for ARTnews Alex Israel at Frieze LA at the Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image Credit: River Callaway for ARTnews Ronnie Rubin and Eliane Gans at Frieze LA at the Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image Credit: River Callaway for ARTnews Giovanna Battaglia Engelbert at Frieze LA at the Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image Credit: River Callaway for ARTnews Monique Kivella at Frieze LA at the Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image Credit: River Callaway for ARTnews Guests at Frieze LA at the Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image Credit: River Callaway for ARTnews The atmosphere at Frieze LA at the Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image Credit: River Callaway for ARTnews The atmosphere at Frieze LA at the Santa Monica Airport on February 29, 2024 in Los Angeles, California.